FUND SUPERMARKETS

Fund supermarkets have gone from a standing start in 1999 to being an intrinsic tool in most advisory firms today. But of the many that have launched since then only a few remain as those without deep pockets have struggled to compete. The fund supermarket business is now set for its biggest shake up yet as the emergence of wrap disrupts its fund distribution hegemony. This month's survey looks at the outlook for fund supermarkets in the UK. Why have they been so successful? And what impact will wraps have on their position in the market? With 90% of advisers now using fund supermarkets t...