Hedge funds' popularity grows

Interest in hedge funds is on the increase, according to research carried out by AXA Sun Life. In the firm's quarterly financial adviser issues survey, 60% of financial advisers said they anticipate that hedge funds, particularly fund of hedge funds, will increase in popularity over the next 12 months. Axa cited increasing investor awareness as a reason and 30% attributed increased interest to market volatility. More than a quarter said increasing investor sophistication was also a reason. Many advisers believe there are extra challenges to advising clients about hedge funds, accordi...