Friends Prov agrees deal with Tesco

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Friends Provident today has announced a deal with retail giant Tesco, to distribute protection produ...

Friends Provident today has announced a deal with retail giant Tesco, to distribute protection products direct to the consumer (D2C). The 'in principle' agreement may see products including life insurance and income protection (IP) made available without financial advice before the end of the year. It follows a growing trend of providers utilising the big-brand power of supermarkets to reach the mass market. Existing D2C distribution arrangements include life insurance deals between LV= and Boots, and Legal & General and Sainsbury's. Previous moves caused consternation amongst adviser...

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