Quality rules over price, says survey

Product and service are the most important factors in determining which provider advisers would recommend business protection clients, according to the results of a survey conducted by Friends Provident at its recent online seminar. Nearly half of respondents (48%) said that product was the most important factor in determining provider, followed by service (33%), with price being a relatively smaller (17%) consideration. Mark Jones, head of protection marketing at the provider said the survey highlighted the differences between the business and individual markets. Jones said it reflecte...