ASU online lead product launched

A new accident, sickness and unemployment (ASU) lead product is now available through lead generation site paaleads.com. The new leads will be available from 5 August and will be generated by consumers requesting advice on ASU or income protection only. All leads will come from moneysupermarket.com traffic and will be available at a fixed price or through a bidding scheme on the site, where advisers can choose what they want to pay. Paaleads said the current downturn in the economic climate has meant that consumers' attention is being focused by the threat of redundancies.