Reap what you sow

Specialism is a way of life in so many areas today. Bank managers have been replaced by specialist advisers and, as intermediaries, we choose specialist providers to meet clients' needs, rather than trying to place all our business with one provider. When it comes to giving advice, though, the temptation is to try to be all things to all clients. As a business strategy, generalisation has worked well for many IFAs in the past, but as financial services becomes ever more complex, so the danger is that we end up being a Jack of all trades and master of none. Potential clients might then bea...