Hargreaves Lansdown's fee cut to send competitors 'into a frenzy'

Robo-advisers ‘now look comparatively expensive’

Isabel Baxter
clock • 7 min read

The news that Hargreaves Lansdown (HL) will be reducing its platform fees for the first time in ten years has been welcomed and is expected to make competitors rethink their models.

Today (26 January), HL announced that it will be cutting its headline administration fee from 0.45% to 0.35% from 1 March. Share dealing costs have also been reduced from £11.95 to £6.95. The last time the investment platform changed its charges was in 2014. Today's move has been welcomed by industry commentators. Speaking to Professional Adviser, AheadMG wealth & partnerships director Ben Hammond said that HL's headline platform fee reduction will be welcomed by consumers "after many years of seeming 'reassuringly high' but with a level of service and customer loyalty that others ar...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

'Netflix for your finances': Money coaching startup targets advice gap

'Netflix for your finances': Money coaching startup targets advice gap

Jess Biggs launches Harman Wealth

Sophia Panayi
clock 13 May 2026 • 3 min read
Open letter urges NS&I regulation and authorisation

Open letter urges NS&I regulation and authorisation

Letter sent to interim CEO Jim Harra by The Family Building Society

Isabel Baxter
clock 13 May 2026 • 2 min read
French wealth manager enters UK market with IFA buy

French wealth manager enters UK market with IFA buy

Groupe Allen acquires London-based Altyx

Isabel Baxter
clock 13 May 2026 • 2 min read