Are DB transfers fundamentally changing how clients find advisers?

Client referrals down 45%

Hannah Godfrey
clock • 3 min read

There is mounting evidence to suggest the flood of defined benefit (DB) transfer requests is changing the way potential clients are finding and connecting with financial advisers, writes Hannah Godfrey

One of the first hints of a changing wind in client procurement came from Prudential's 2017 Adviser Barometer report, which pointed to some surprising changes between in the previous 12 months on where potential clients find financial advisers. In 2016 the report found two-thirds (68%) of new clients were referred to advisers from existing clients. In 2017, however, this figure had almost halved, dropping to just over one-third (37%). The Pru's report suggested the reason for this was that clients were coming to advisers through walk-ins and events organised by advisers to present pla...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

PA360: Crucial advisers can spot all vulnerability characteristics

PA360: Crucial advisers can spot all vulnerability characteristics

‘It is highly likely people in decumulation will have a vulnerability’

Hope Coumbe
clock 26 April 2024 • 1 min read
Inflation shocks driving another long uptick in annuity sales

Inflation shocks driving another long uptick in annuity sales

‘Customers should be careful that this is the right decision for them’

Hope Coumbe
clock 23 April 2024 • 1 min read
Advisers warn market volatility will threaten retirement plans

Advisers warn market volatility will threaten retirement plans

More than half expect clients to postpone or change plans

Isabel Baxter
clock 26 March 2024 • 2 min read