Are DB transfers fundamentally changing how clients find advisers?

Client referrals down 45%

Hannah Godfrey
clock • 3 min read

There is mounting evidence to suggest the flood of defined benefit (DB) transfer requests is changing the way potential clients are finding and connecting with financial advisers, writes Hannah Godfrey

One of the first hints of a changing wind in client procurement came from Prudential's 2017 Adviser Barometer report, which pointed to some surprising changes between in the previous 12 months on where potential clients find financial advisers. In 2016 the report found two-thirds (68%) of new clients were referred to advisers from existing clients. In 2017, however, this figure had almost halved, dropping to just over one-third (37%). The Pru's report suggested the reason for this was that clients were coming to advisers through walk-ins and events organised by advisers to present pla...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Partner Insight: The psychology of retirement

Partner Insight: The psychology of retirement

Bridging the advisers-clients gap: How emotional intelligence can help build deeper trust with clients and better understand their financial goals

James Woodfall, Raise Your El.
clock 15 September 2025 • 1 min read
Managing drawdown risk: A new frontier in retirement planning

Managing drawdown risk: A new frontier in retirement planning

'Volatility alone is no longer a sufficient risk measure'

Matthew Wright
clock 29 August 2025 • 4 min read
Sounding the alarm: Facing the retirement reality check

Sounding the alarm: Facing the retirement reality check

'At the heart of the issue is a worrying lack of engagement'

Laith Khalaf
clock 17 June 2025 • 3 min read