How do you build the 'perfect' financial planning micro practice?

James Wetherall on turning a ‘shock’ into a lean win

Jen Frost
clock • 9 min read

Wetherall’s founder James Wetherall joins Professional Adviser editor Jen Frost to discuss running a growing £112m AUM advice firm with three staff and his quest to build the perfect micro practice.

Founder and financial planner James Wetherall, pictured above, launched Manchester-based Wetherall's in 2014, and at the time, building a successful micro practice was not on the agenda. Today, however, near £1m turnover Wetherall's has just three members of staff –  James Wetherall, operations director Kate Wetherall and client services director Delphine Tyldesley – servicing its 90-strong client bank of business owners and executives.  James Wetherall has always worked in a targeted way, he tells PA, with a focus on high-net-worth clients (currently, the firm takes on those with £1m...

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