Next Generation Advisers: Meet Fortify Wealth's Joe Payne and Tom Wood

‘It can be hard to build credibility when you’re young’

Isabel Baxter
clock • 6 min read

In the Next Generation Advisers interview series, chief reporter Isabel Baxter introduces the next generation of advisers and highlights how they are planning to make their mark. Today’s featured advisers are Fortify Wealth’s Joe Payne and Tom Wood...

Business partners Payne and Wood set up Fortify Wealth - an appointed representative of M&G Wealth - over a year ago and have built a book of clients organically. Now, they are keen to make sure financial advice is a place for the next generation. "The advice market is aging — over a third of planners in the UK are between 50 and 59," Payne noted. "Fewer than 25% of financial planners are under 40." "In London, there's a growing pool of younger clients who could and should be working with a financial planner." A shortage of advisers and a surge in demand led to the pair seeing a...

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