Aberdeen's Kenny: 'We need to get our flows into positive territory'

CDO on service, technology and ‘moving the dial’

Isabel Baxter
clock • 4 min read

Aberdeen’s advice platform must “move the dial” this year and get its flows into positive territory, its chief distribution officer Verona Kenny has told Professional Adviser.

Aberdeen's adviser assets under management and advice (AUMA) was up 2% at £75.2bn in 2024, but net outflows remained "elevated" at £3.9bn (2023: £2.1bn). Kenny, who sat down with PA to discuss platform plans, has been working on wraps and platforms with financial planners for more than 20 years and now sits within Aberdeen's platform "strategic relationship team". Before joining Aberdeen in October last year, she spent 11 years at 7IM as head of intermediary and latterly head of platform. "We need to get our flows into positive territory," Kenny told Professional Adviser. "For us, it ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Isabel Baxter
Author spotlight

Isabel Baxter

News editor at Professional Adviser

More on Wrap/platforms

Why the need to master data is now business critical

Why the need to master data is now business critical

'Most advisers, it seems, are tolerating data delivery from platforms and pension providers'

Chanelle Paynter
clock 15 July 2026 • 4 min read
How does a Model B platform work and what are the differences with other models?

How does a Model B platform work and what are the differences with other models?

Mark Rendle explains how a 'Model B' platform works and how it differs from other models...

Mark Rendle
clock 09 July 2026 • 4 min read
Platform functionality: Beware change for change's sake

Platform functionality: Beware change for change's sake

'It's all too easy to end up in the realm of bolt-ons and fripperies'

Steve Andrews
clock 26 June 2026 • 4 min read