Wealth advisers urged to 'stand out' and up protection services

Knowledge of both sides ‘makes a massive difference’

Isabel Baxter
clock • 4 min read

Protection specialists have said that it is important for wealth advisers to have solid protection knowledge and up protection services, as there is a current knowledge gap in the industry.

In our latest PA Asks, we asked the industry how comfortable they feel advising on protection. Out of the 37 who responded, 65% said they are very comfortable, 27% are somewhat comfortable, 5% are not very comfortable and 3% were unsure. One pundit said: "If you tend to deal with older clients, often with secure incomes and other wealth, they have much less of a natural need for protection and of course many protection policies are age limited or very expensive. That doesn't affect my knowledge but rather the frequency in which I may like or need to recommend them." Another said th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read
Younger generations more open to paying for protection advanced added-value services

Younger generations more open to paying for protection advanced added-value services

Critical Thinking 2026 report finds

Jaskeet Briah
clock 13 March 2026 • 4 min read
Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read