Interview - Steve Payne

clock

Bupa Health Assurance's Steve Payne talks to Paul Robertson about its future as part of Friends Life

It is common knowledge that Bupa is to become part of Friends Life, along with Friends Provident and AXA’s protection arm. The Resolution-funded plan is for a relaunch of the Friends brand towards the end of the first quarter this year, which will coincide with the bringing together of the Friends and AXA propositions. So Bupa will find itself merging with just one company, Friends Life. But what of Bupa? What is its timetable? What of its products, both present and future? In short, what’s going on there? As with so many of these events, there are, to paraphrase Donald Rumsfeld, thin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection and pensions: Overcoming challenges faced across both sectors

Protection and pensions: Overcoming challenges faced across both sectors

'Pensions and protection aren't often spoken about in the same sentence'

Paul Yates
clock 11 June 2025 • 4 min read
Training day: How will CPD changes impact protection?

Training day: How will CPD changes impact protection?

Rules may “lead to protection being overlooked”

Cameron Roberts
clock 30 May 2025 • 6 min read
'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

'Surely we're capable enough of doing it ourselves': Industry says protection should be in-house

Majority believe IFAs and wealth managers should not outsource, PA Asks finds

Isabel Baxter
clock 13 May 2025 • 3 min read