Interview - Steve Payne

clock

Bupa Health Assurance's Steve Payne talks to Paul Robertson about its future as part of Friends Life

It is common knowledge that Bupa is to become part of Friends Life, along with Friends Provident and AXA’s protection arm. The Resolution-funded plan is for a relaunch of the Friends brand towards the end of the first quarter this year, which will coincide with the bringing together of the Friends and AXA propositions. So Bupa will find itself merging with just one company, Friends Life. But what of Bupa? What is its timetable? What of its products, both present and future? In short, what’s going on there? As with so many of these events, there are, to paraphrase Donald Rumsfeld, thin...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read
Advisers predict growing protection demand

Advisers predict growing protection demand

Rising costs is the biggest challenge

Cameron Roberts
clock 26 February 2026 • 1 min read
Pure protection in focus: FCA market study raises regulatory expectations for 2026

Pure protection in focus: FCA market study raises regulatory expectations for 2026

Commission models and fair value under scrutiny

Joe Norburn
clock 20 February 2026 • 6 min read