Interview - John Cupis

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Mortgage advisers are more efficient at selling protection than IFAs, John Cupis tells Paul Robertson, while IFAs have decisions to make

In these days of job title inflation it is nice to meet someone with one that seriously underplays their responsibilities. John Cupis is managing director of PMS. OK, it’s reasonably impressive on its own – in August PMS confirmed its position as the largest UK mortgage distributer, with £12.7bn worth of business in the first half of this year. However, he also looks after mortgages, general insurance and protection for the entire Sesame Bankhall group, both directly authorised and the network itself, totalling around 12,000 advisers. Cupis explained: “It just made sense when we merge...

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