Internet marketing expert Richard Smith tells Maria Merricks his top tips for a successful business website.
Despite living in the age of technology, many advisers are sceptical about the power of the web as an effective marketing tool. Research shows a staggering 27% of IFAs do not have a website, and of those who do, many leave a lot to be desired. With this in mind, Professional Adviser spoke to ex-IFA Richard Smith of theinternetconsultancy.com, who says it is time adviser firms shape up their web presence. Q. Why should IFAs focus on the web? A. There are many people daunted by web marketing and websites but I know it works. With the upcoming RDR environment, businesses will have to change....
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