A design for life

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Craig Fazzini-Jones talks to Helen Morrissey about MGM Advantage's recent rebrand and entry into the enhanced annuity market

What was behind the decision for the MGM rebrand and move into the retirement income market? It started at the end of February/early March of this year. Looking back over the history of the company we realised that MGM has always had a reputation for being a consumer champion and for meeting needs that are poorly met elsewhere. This goes back to how the company was initially founded when it provided insurance for sailors and continued right through to us pioneering the postcode annuity approach in the UK some years ago. We wanted to capitalise on this reputation as much as possible. We ch...

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