Q&A

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Do you have questions about the equity release market? If you would like help with understanding the technical, marketing or client potential of the lifetime mortgages sector, send your questions to Julie Henderson and Prudential's team of experts will explain the ins and outs.

The following questions have already been answered by Pru’s Lifetime Mortgage panel: Is there demand for equity release? • Yes. Prudential research shows that in just two years, the number of people aged over 55 who say they would consider equity release has risen from 9% to 44%. Source - Prudential 2003 and 2005. Advisers need to quickly assess how they make sure their customers have access to equity release facilities if they need or want to use them. There are many drivers for equity release, the key ones being the changing demographics in the UK, long term property growth and a need...

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