Action man

Professional Adviser
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A driving force behind finding a solution to the growing protection gap, Lucy Quinton finds Andy Couchman to be a man whose actions speak louder than his words.

Andy Couchman is highly respected in the industry and is warmly embraced in whichever circle he mixes. Although coming across as quiet and humble, Couchman appears comfortable conversing with anyone in the market. And once someone asks an industry-related question, the sheer depth of his knowledge and understanding just tumbles forth. Having spent many years in the market, working in a variety of positions - starting out as a trainee underwriter and then moving on to product marketing - Couchman set up his own consultancy firm in 1995 and now divides his time equally between that, editing...

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