A whole new ball game

Roger Edwards, proposition director at Bright Grey, is keen to dispel a worry that the adviser community may have: that the provider's new, cut-down CI product may cause a reduction in demand for proper, intermediated advice given by a professional. "Well, it's not straight to consumers, per se," he says. "It is available via internet intermediaries, albeit ones that don't give specific advice. It is not Bright Grey saying that it is putting this product directly on to Money Supermarket or the like. What we've done is team up with an internet intermediary called theidol.com, and they're p...