The health debate

Angela Faherty: How well are current PMI products meeting consumer needs? Stephen Walker: In terms of benefits, they are meeting consumers' needs, but not in terms of cost. There's a dichotomy between what the consumer wants and the price they are prepared to pay. We need to address that as an industry. Angela Faherty: How can it be addressed? Stephen Walker: Through product innovation. The consumer needs more information about the cost of a proper health service and the resulting cost of PMI. We need more innovation with regard to products. It's happening already - PatientChoice's of...