Consumer champion

The HSA brand has seen massive growth over the last few years. Its memorable TV campaign starring the white rabbit is maybe the first association many people have with the provider. Whether people remember the rabbit as cute or irritating, the fact remains that most of us remember the branding HSA. It is no coincidence that the rise of the provider's brand began at the same time as Des Benjamin, its chief executive, came on board in March 2000. After a varied career within financial services, Benjamin joined the healthcare cash plan provider with some firm marketing strategies in mi...