Step into the light

The quietly authoritative and well-mannered Alex Bennett who arrives for his photoshoot at COVER's office in the heart of Soho is a patient man unused to fame. As the tourists walk on after failing to recognise the man being photographed, Bennett comes out of his shell to talk about his role. Like many other figureheads in the industry, Bennett originally fell into the market by chance. "There was no grand plan. I joined a company called Crown Life, ill-advisedly decided not to go to university and found myself in the healthcare team which, fortunately for me, was run by Peter Dalby who...