A personal touch

Created following the merger of the Life Insurance Association and the Society of Financial Advisers in January 2005, the Personal Finance Society (PFS) is now in its second year. But with so many trade bodies already established in the UK, is the new organisation filling a true gap or is it simply adding to what is already on offer? Passionate The society's CEO, Tim Eadon, is passionate about the PFS and is adamant that it is an essential addition to the marketplace. He explains: "It is a bit tricky being a new trade body. However, we have managed to establish our own identity. We hold...