A problem shared

When you think of private medical insurer WPA, the first words that may spring to mind are 'shared responsibility'. Riding the crest of the high excess wave that has swelled in the individual market, WPA has seen great success with its Flexible Health product, which uses its now famous shared responsibility pricing. One step ahead The plan claims to reduce premiums by 60% by sharing the cost of all treatment up to a personal limit, when full cover kicks in. Unlike traditional excess products this means policyholders never have to foot the whole bill for treatment, but are encouraged to ...