When the going gets tough

Recession, recession, recession - as cliched as it is quickly becoming to start an article talking about the current economic woes, there is no getting away from it in financial services, yet one sector hit hardest has been the building industry. For John Jory, deputy chief executive of construction industry employee benefits specialists B&CE, the current situation has meant that his company has had to adjust the marketing approach for its new product, a cash plan for those in the construction industry, launched in alliance with Westfield Health. "We're not going out with all guns blazi...