New direction

With a background in medicine, Dr Thom Van Every is well placed to understand the workings of the healthcare sector. As part of his medical training at Birmingham University, Van Every spent some time working in relatively remote countries and the experience certainly influenced his current approach to healthcare and its provision. "It's surprising how little attention people pay to their health. One of the sales messages for private medical insurance (PMI) has always been about getting the best treatment in the fastest time. "For people with a very comfortable life, who can afford to ...