Meeting the direct sales challenge

Professional Adviser
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Why advice matters

How is the rise of non-advised sales affecting the market? Peter Madigan reports on the latest COVER Think Tank. Alex Broad: Do you think there is room in the market for both advised and non-advised sales? Richard Verdin: Clearly the answer is yes, because customers are transacting with advisers and with non-advisers. There are plenty of businesses that are profitably trading in these circumstances so there is room in the market for both. Steve Casey: From our view it is the consumer understanding what exactly they are receiving, whether it is true advice or not, that is our prim...

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