Battling production innovation
Johanna Gornitzki: To kick off the debate, I thought we could begin with having a closer look at what product developments we are seeing in the protection market. Are we experiencing any real product innovation? Paul Cowman: No, not until recently. We launched our new serious illness cover in June and it is completely different from the critical illness (CI) product currently on offer in the market in the sense that it is providing more comprehensive cover. It also pays out earlier, based on the severity of an illness. Another new and truly innovative product to hit the market earlier thi...
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