Often, people say what they think others want to hear rather than the truth. Peter Carvill hears from Mark Jones about getting to the bottom of what advisers and consumers really want
Like those who enter the ranks of the Inland Revenue, the brigades of traffic wardens or the armies of road cleaners, nobody spends their childhood aiming to grow up and enter an insurance-based career. The same is true with Mark Jones, head of protection marketing at Friends Provident. "Like a lot of people, I had very, very little idea about what I wanted to do. Even when I went on to college, I started off doing a business studies degree, got a bit bored of that after 12 months and transferred to an accountancy degree. And then realised I didn't want to be an accountant so spent two ye...
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