A decade of negotiations

Professional Adviser
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As deputy director general of Aifa, there is no one more in touch with IFAs than Fay Goddard . She tells Johanna Gornitzki exactly what needs to be done to reign the adviser community in.

After nearly a decade spent working for a trade body, you would not blame Fay Goddard if she felt somewhat jaded about her job. The reality, however, is that she still thoroughly enjoys it and says that "there is no such a thing as an average day". Saying that, she smiles: "I spend an awful lot of time at Canary Wharf talking to the Financial Services Authority (FSA)". In her early days, Goddard worked in the pensions department for Norwich Union but after a career break she did not come back to the financial services industry until 1990 when she helped a friend, who was an IFA, to sort o...

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