As easy as pi

With a background in physics and mathematics, it may seem strange that Adrian Humphreys ended up managing director of WPA Protocol, the wholly-owned subsidiary of private healthcare firm WPA. Having spent his early career in management consultancy, he joined WPA to head its small corporate business and oversee approximately 100 members of staff in 1998. Straightforward "I joined knowing nothing about medical insurance and everybody said it was terribly difficult," he says. "But then I realised that private medical insurance (PMI) is actually very simple. We take money off people and...