Hidden prospects

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Geoff Tresman explains why non-standard risk business represents huge untapped potential in the protection market. Angela Faherty reports

Creating a business out of a new idea in the protection market is no mean feat, particularly when it comes to non-standard applications. But Geoff Tresman, managing director of specialist risk company, Risk Placement Services (RPS), has done just that. In the late 1990s, and with over 25 years' worth of market knowledge, Tresman was ready for a new challenge. He says the delays with placing non-standard business and the fact that multiple applications had been a problem for as long as there has been life assurance, prompted him to come up with a solution. This resulted in Tresman and his...

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