StructuredProductReview.com has launched an advertising campaign underlining its value in helping advisers find the right structured products in an ever-growing market.
The campaign, launching in IFAonline's sister title Professional Adviser, features a giraffe in a tongue-in-cheek response to Investec's Zebra.
"It is all about getting a better perspective on the broad range of products and opportunities available to IFAs and their clients," says Ian Lowes, managing director of Lowes Financial Management, the company behind StructuredProductReview.com.
"Some products stand head and shoulders above the rest but which ones are often a matter of perspective and adviser preferences. StructuredProductReview.com makes assessing the market much easier."
The free-to-use website designed by IFAs helps advisers find and research suitable products through filtering of product type, provider, maturity date, underlying and other categories.
Lowes says advisers should embrace structured products as they can offer reasonable returns whilst providing a degree of capital protection against a background of market volatility.
He adds the giraffe-fronting campaign is a "courteous nod" to the success of structured product provider Investec which also uses an African savannah animal to promote itself.
"It is both a nod to the success of Investec's Zebra marketing campaign and highlights the fact that StructuredProductReview.com provides an overview and analysis of the market as a whole," he says. "It is saying not everything is black and white and our website can help IFAs cut through the complexity of product selection."
Alongside the campaign, StructuredProductReview.com is supporting giraffe conservation.
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Reporting to Steve Hill
Appointed on 19 September