Advisers will be able to personalise pre-written, pre-designed literature templates with their own logo and contact details following the launch of a new service.
They will be able to create the bespoke documents in a cost effective way using a new website run by The Online Marketing Department, a marketing site for financial services firms.
Materials currently available include: posters, flyers, brochures, letterheads and business cards. A facility to create logos, resizable adverts and newsletters will be available in a few weeks.
Networks and providers have expressed interest in adding their own materials to the online store exclusively for their members and brokers, says the firm.
Delivery of materials typically takes between two and three working days. The minimum quantity that can be ordered for most items is 50, but for posters it is just one.
"The Store enables advisers in small and large firms and advisers spread across different branches nationwide, to produce high-quality materials in very low volumes, at low unit cost and so target small groups of clients or potential clients with messages that address their specific needs, " says Donna Eley at The Online Marketing Department.
"There is no longer any need to produce generic materials which appeal to 'everyone and no-one," she says.
Eley believes the service offers firms wanting their own bespoke literature a more cost effective solution than traditional methods.
"Our print on demand service also means that there's no need to store and throw away huge amounts of literature. Why print 1,000 when you only need 50?" she adds.
Advisers are able to access the website by registering free at: www.theonlinemarketingdepartment.co.uk.IFAonline
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