Baillie Gifford is already well known for managing institutional money in niches such as Japanese fu...
Baillie Gifford is already well known for managing institutional money in niches such as Japanese funds, but the company is now pushing ahead with a marketing campaign that will target IFAs looking for products linked to the UK, Europe and the US.
A spokesman for the company says this will open up significant growth opportunties for the company.
The marketing push will take the form of one-to-ones, placed articles, sales aids, and a formulated PR strategy.
Key industry events, such as APCIMS conferences, will be targeted both this year and next to enable the company to take the platform in front of key audiences.
"But whatever happens, it won't happen overnight," the spokesman says.
"And targeting these new fund areas does not mean we won't push our niche areas any more. In the meantime we will gear up as things materialise. On the sales side we already have a robust infrastructure in place and we are not going to suddenly start hiring a large number of new staff."
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