Baillie Gifford focuses retail push

Baillie Gifford is already well known for managing institutional money in niches such as Japanese funds, but the company is now pushing ahead with a marketing campaign that will target IFAs looking for products linked to the UK, Europe and the US. A spokesman for the company says this will open up significant growth opportunties for the company. The marketing push will take the form of one-to-ones, placed articles, sales aids, and a formulated PR strategy. Key industry events, such as APCIMS conferences, will be targeted both this year and next to enable the company to tak...