The advice business: Fidelius CEO Ian Fowler on trustworthy expansion

‘Working for a growing IFA can feel like you are on a change hamster wheel’

Jenna Brown
clock • 5 min read

In the second instalment of PA’s new series, Fidelius CEO Ian Fowler talks to Jenna Brown about his thoughtful, strategic leadership, the challenges that come with expansion and putting down his abacus…

Ian Fowler heads up Fidelius, a fast-growing, "proudly" independent and Chartered financial planning firm. Fidelius, which is backed by Swedish wealth manager Söderberg & Partners, has offices across Bath, Cheltenham where Fowler is based, Chelmsford, London, and Nottingham. Further expansion is on the cards at the national IFA which, Fowler says, is in the business of "exceeding expectations". In February, the business unveiled a rebrand alongside plans to double assets under management by 2029 and a view to becoming a top 20 IFA by size in the next few years. As CEO, Fowler sa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your Business

Preparing to sell an advisory business and planning for what comes after

Preparing to sell an advisory business and planning for what comes after

'In short, do not rush into a process until you have your proverbial ducks in a row'

Roderic Rennison
clock 03 February 2026 • 5 min read
Editor's view: Under the bonnet of Hargreaves Lansdown charging changes

Editor's view: Under the bonnet of Hargreaves Lansdown charging changes

The editor's Friday Night Takeaway from 30 January

Jen Frost
clock 30 January 2026 • 2 min read
All the advice firm acquisitions that have taken place in 2026

All the advice firm acquisitions that have taken place in 2026

Keeping track of the ongoing consolidation in the advice industry

Professional Adviser
clock 30 January 2026 • 1 min read