Amira Norris: 'You need to have an element of bravery to your career'

‘I never saw being a woman as a problem’

Jenna Brown
clock • 13 min read

Amira Norris won the Women in Financial Advice Awards Outstanding Contribution to the Profession accolade last year. Ahead of International Women’s Day on 8 March, she spoke to Jenna Brown about her career path, her motto ‘rise by lifting others’ and scooping the significant WIFA award…

Women in Financial Advice (WIFA) award winner Amira Norris has 30 successful years in financial services under her belt, can turn her hand to any role and, it should be pointed out, has no intention of stopping just yet. Admin, done that. Chartered adviser, done that. Advice business owner, done that. Compliance, done that (but not for her). Sales and distribution, done that with bells on. WIFA award winner, done that several times over. Here, she looks back on her career path, talks about her Mentor Standard business and shares why building a network is all-important when forging a c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Professional Adviser TV: Breaking down barriers for career movers and young talent

Professional Adviser TV: Breaking down barriers for career movers and young talent

‘Where do they go if there’s no opportunity for them’

Professional Adviser
clock 12 September 2025 • 1 min read
Feel Good Friday: IFA duo take on 240km charity cycle challenge

Feel Good Friday: IFA duo take on 240km charity cycle challenge

Andrew Home and Chris Miles raise funds for Eternal Flame

Professional Adviser
clock 12 September 2025 • 1 min read
My Care Hub expands to public following strong adviser support

My Care Hub expands to public following strong adviser support

Advice sector has played ‘pivotal role’ in successful rollout of care guidance platform

Jenna Brown
clock 10 September 2025 • 4 min read