Amira Norris: 'You need to have an element of bravery to your career'

‘I never saw being a woman as a problem’

Jenna Brown
clock • 13 min read

Amira Norris won the Women in Financial Advice Awards Outstanding Contribution to the Profession accolade last year. Ahead of International Women’s Day on 8 March, she spoke to Jenna Brown about her career path, her motto ‘rise by lifting others’ and scooping the significant WIFA award…

Women in Financial Advice (WIFA) award winner Amira Norris has 30 successful years in financial services under her belt, can turn her hand to any role and, it should be pointed out, has no intention of stopping just yet. Admin, done that. Chartered adviser, done that. Advice business owner, done that. Compliance, done that (but not for her). Sales and distribution, done that with bells on. WIFA award winner, done that several times over. Here, she looks back on her career path, talks about her Mentor Standard business and shares why building a network is all-important when forging a c...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Why wellbeing is integral to financial planning

Why wellbeing is integral to financial planning

First Wealth founder and managing director Anthony Villis

Isabel Baxter
clock 25 September 2026 • 1 min read
Talking to each other is the best way to boost financial confidence

Talking to each other is the best way to boost financial confidence

'There's a permission problem'

Sophie Hall
clock 25 September 2026 • 3 min read
Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Feel Good Friday: Royal London partners with disabled racing driver on equality initiative

Working with Nicolas Hamilton, younger brother of F1 champion Lewis

Professional Adviser
clock 25 September 2026 • 1 min read