Exploring ESG attitudes: 'We talk sustainability with young and old'

‘Sustainable investment options do not offer a free lunch'

Isabel Baxter
clock • 7 min read

Some may argue that there has been a stereotype that younger clients have a greater preference for sustainable investments. Here Isabel Baxter explores if this is a case and what other factors might come into play…

The perception that younger clients lean into sustainable investment to a greater extent than older investors is some might say entrenched across financial services. But is age really the biggest factor when it comes to ESG enthusiasm? Dynamic Planner data suggests the stereotype - that clients earlier in their investing journey back sustainable investing due to it supposedly being more values-driven and in line with their views - is not actually the case. ESG preferences are more nuanced, says Dynamic Planner head of psychology and behavioural insights Louis Williams. He notes tha...

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