How advisers deal with the power of online customer reviews   

Number of ‘cold’ enquiries received from online research increases

Julia Bahr
clock • 4 min read

In light of a changing financial services industry, in which businesses are getting more clients from their website than through word-of-mouth referrals, many advisers have become conscious of online reviews, writes Julia Bahr

Some 40% of consumers seek reviews if the product or service they are considering is new to them, according to recent research by Smart Money People. Additionally, 84% of consumers trust reviews from other consumers, compared to 67% who trust reviews from professionals within the industry. PA speaks to advisers and industry experts about the importance of having positive reviews on external websites like Google or Trustpilot.  Fairstone chief executive Lee Hartley says while recommendations and referrals have always been a crucial part of the financial advice industry, the move to onl...

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