Understanding the psychology behind clients' long-term thinking

PA360 takes place on 7 October

clock • 6 min read
You can split people into different types: when you're young it's often about ‘gaining' - whether that is status or money. At some point it morphs into ‘maintain'. These aspects are interesting to look at in terms of this long-term lens" - Dr Simon Moore.
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You can split people into different types: when you're young it's often about ‘gaining' - whether that is status or money. At some point it morphs into ‘maintain'. These aspects are interesting to look at in terms of this long-term lens" - Dr Simon Moore.

One of the greatest challenges for any financial adviser is to encourage their clients to make sacrifices today for the sake of their long-term financial security. Ahead of Professional Adviser's PA360 conference, in association with Canada Life, Cherry Reynard explores the psychology behind clients' long-term thinking with the help of Canada Life and psychologist Dr Simon Moore...

There is no magic to the formula of saving more for longer to fund a secure retirement, but all sorts of factors get in the way. The key is to understand individuals' motivation better. The financial...

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