Alan Lakey: An in-depth critique of insurer pens

Design, grip, whether they work ...

clock • 4 min read

Alan Lakey offers his analysis of the look, feel and functionality of writing devices given away as freebies since the dawn of time - or at least since the birth of the modern-day insurance sector

Back in the day nothing delighted advisers more than attending seminars, conferences and exhibitions. Let me quickly explain - this was not because of but despite the stupefying boredom induced by the occasional puffed-up ‘expert' speakers wrapped up in their microcosmic niche areas. The actual reason for attendance were the rich pickings that were to be had by accumulating goodies from the assorted insurer stands. A carrier bag to hold the swag was the first essential item but the real prizes were the abundance of exhibitor pens on offer. I guess we will never truly establish w...

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