Alan Lakey: An in-depth critique of insurer pens

Design, grip, whether they work ...

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"Pens were - and continue to be - the staple target of every good freebie junkie" - CIExpert's Alan Lakey
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"Pens were - and continue to be - the staple target of every good freebie junkie" - CIExpert's Alan Lakey

Alan Lakey offers his analysis of the look, feel and functionality of writing devices given away as freebies since the dawn of time - or at least since the birth of the modern-day insurance sector

Back in the day nothing delighted advisers more than attending seminars, conferences and exhibitions. Let me quickly explain - this was not because of but despite the stupefying boredom induced by the...

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