Pros and cons of social media scheduling for advisers
Consistency and compliance vs. slower reaction time
Scheduling social media posts offer an efficient content distribution solution for often time-poor advisers and planners, notes the Yardstick Agency director Phil Bray, outlining its pros and cons…
"For many advisers and planners, social media can be a hugely useful way of distributing content, engaging with potential clients and ultimately generating new enquiries," says Bray (pictured). "However,...
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