Pros and cons of social media scheduling for advisers

Consistency and compliance vs. slower reaction time

Victoria McKeever
clock • 3 min read

Scheduling social media posts offer an efficient content distribution solution for often time-poor advisers and planners, notes the Yardstick Agency director Phil Bray, outlining its pros and cons…

"For many advisers and planners, social media can be a hugely useful way of distributing content, engaging with potential clients and ultimately generating new enquiries," says Bray (pictured). "However, it's often difficult to devote as much time as you would like to it, leading to inconsistency in ‘real-time' posting." Scheduling - writing social media posts in advance and setting them to be published at specific date and time in the future - is one solution, he explains. "For some, this is a pragmatic solution to a specific problem," he says. "For others, it's spammy and the opp...

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