Pros and cons of social media scheduling for advisers

Consistency and compliance vs. slower reaction time

Phil Bray: "Scheduling posts isn’t a nirvana, allowing you to dominate social media."
Phil Bray: "Scheduling posts isn’t a nirvana, allowing you to dominate social media."
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Scheduling social media posts offer an efficient content distribution solution for often time-poor advisers and planners, notes the Yardstick Agency director Phil Bray, outlining its pros and cons…

"For many advisers and planners, social media can be a hugely useful way of distributing content, engaging with potential clients and ultimately generating new enquiries," says Bray (pictured). "However,...

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