Martin Jones: Four ways to simplify ISA saving

'ISAs are too complicated'

clock • 3 min read

Martin Jones looks at the complicated world of ISA investing and proposes four changes to simplify the process to make life easier for advisers and clients...

ISAs are too complicated. This has been an emerging theme over the last six months, with several independent bodies commenting on the growing level of complexity in the ISA landscape.  This has come in the form of new rules (flexible ISA, additional permitted subscriptions) and new ISA types (Innovative Finance ISA, Help to Buy ISA, Lifetime ISA).    New rules and ISA types mean more options for investors.  As we've seen with pensions, however, an increasing ‘complexification' could lead to fewer people saving and investing tax-free for their future. This is not in the interest of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on ISAs

Aegon adds junior ISA and offshore bond

Aegon adds junior ISA and offshore bond

No annual platform charge for junior ISA

Jen Frost
clock 13 February 2026 • 2 min read
IG launches investment platform fee 'Fat Cat Index'

IG launches investment platform fee 'Fat Cat Index'

Most investors paying more than they need to, IG says

Jenna Brown
clock 05 February 2026 • 3 min read
Number of maximised JISA accounts reaches post-pandemic high

Number of maximised JISA accounts reaches post-pandemic high

More families looking to pass down wealth sooner, Murphy Wealth says

Jenna Brown
clock 02 February 2026 • 4 min read