Work 'on' your business, not 'in' it - Rory Percival

Advisory firms need to do more to challenge their existing proposition, says the regulator's former technical specialist, who argues this is particularly the case for smaller firms that are serving local clients and are possibly more inclined to maintain the status quo. "There is a minority of firms - and I think it is a minority - that, while exceptionally good and trying to do the right thing, have not spent enough time working 'on' the business rather than 'in' it," he says. "This could stem from a possible reluctance to innovate or perhaps not knowing whether - or where - it's approp...