Hilton Freund: Five ways to create a business culture that attracts top talent

Target the best of the next generation of financial advisers

clock • 4 min read

How can you and your business go about creating a working culture that attracts - and retains - the premium talent that is out there? Hilton Freund runs through five must-haves for forward-looking advisers

The workforce of tomorrow will be dominated by a new and different generation, the ‘Millennials' - those who were born between the early 1980s and 2000. Stereotypes about the Millennials are numerous - pick any combination of, for example, confident, tech-savvy, ambitious, craving feedback and wanting to go places - but, whatever the truth about the Millennial personality, these young people will undoubtedly have a major part to play in the future of work. So how can you and your business go about create a working culture that attracts - and retains - the premium talent that is out th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

The future of our profession will benefit from greater collaboration

The future of our profession will benefit from greater collaboration

'The profession continues to operate and evolve in an environment of profound change'

Keith Richards
clock 28 September 2026 • 4 min read
Burnham to propose social care plans at general election

Burnham to propose social care plans at general election

Aims to be preventative

Jaskeet Briah
clock 28 September 2026 • 2 min read
'We persevere': Catalyst Partners on unwavering client commitment

'We persevere': Catalyst Partners on unwavering client commitment

‘When the pressure mounts up during a deal, it can get quite emotional’

Jenna Brown
clock 28 September 2026 • 10 min read