Hilton Freund: Five ways to create a business culture that attracts top talent

Target the best of the next generation of financial advisers

clock • 4 min read

How can you and your business go about creating a working culture that attracts - and retains - the premium talent that is out there? Hilton Freund runs through five must-haves for forward-looking advisers

The workforce of tomorrow will be dominated by a new and different generation, the ‘Millennials' - those who were born between the early 1980s and 2000. Stereotypes about the Millennials are numerous - pick any combination of, for example, confident, tech-savvy, ambitious, craving feedback and wanting to go places - but, whatever the truth about the Millennial personality, these young people will undoubtedly have a major part to play in the future of work. So how can you and your business go about create a working culture that attracts - and retains - the premium talent that is out th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers: Are you even taking your own advice?

Advisers: Are you even taking your own advice?

Exploring the expenditure consolidation conversation

Nick Ryan
clock 25 March 2026 • 4 min read
CISI welcomes 76 Certified financial planners

CISI welcomes 76 Certified financial planners

Number of UK CFP professionals continues to rise

Sophia Panayi
clock 24 March 2026 • 1 min read
'Nobody is big enough not to be bought'

'Nobody is big enough not to be bought'

Roderic Rennison on the future of deals in the advice industry

Isabel Baxter
clock 20 March 2026 • 1 min read