Hilton Freund: Five ways to create a business culture that attracts top talent

Target the best of the next generation of financial advisers

clock • 4 min read

How can you and your business go about creating a working culture that attracts - and retains - the premium talent that is out there? Hilton Freund runs through five must-haves for forward-looking advisers

The workforce of tomorrow will be dominated by a new and different generation, the ‘Millennials' - those who were born between the early 1980s and 2000. Stereotypes about the Millennials are numerous - pick any combination of, for example, confident, tech-savvy, ambitious, craving feedback and wanting to go places - but, whatever the truth about the Millennial personality, these young people will undoubtedly have a major part to play in the future of work. So how can you and your business go about create a working culture that attracts - and retains - the premium talent that is out th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Feel Good Friday: Nine Edge Wealth sponsors young Scottish boxer

Sponsors Lara Brown

Professional Adviser
clock 17 July 2026 • 1 min read
Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Women's Wealth Alliance launches careers guide to attract more women to personal finance profession

Aimed at women at different stages of life and careers

Professional Adviser
clock 16 July 2026 • 3 min read
Women in Financial Advice Awards 2026: Shortlists revealed!

Women in Financial Advice Awards 2026: Shortlists revealed!

All the winners will be announced at a celebratory gala dinner on 4 November

Professional Adviser
clock 15 July 2026 • 10 min read