No matter how creative managers wish to be in this free-spirited sector, says Gill Hutchison, they cannot avoid the requirement to clearly articulate the expected customer journey - and then, of course, deliver the goods
In common with other Investment Association (IA) managed fund sectors, the diversity of portfolios covered by the Flexible Investment tag means it is not easy to bring sense to this disparate group, when viewed in an aggregate sense. This is reinforced by its loose guidelines, which means it can be a ‘catch-all' area for managers who wish to pursue a very active asset allocation strategy. The sector corresponds to the then Investment Management Association (IMA) Active Managed fund grouping before the changes that took place at the beginning of 2012, when the IMA and the ABI sought to ha...
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