Five things advisers need to know about the under 30s

Who are Generation A?

Carmen Reichman
clock

A third of young people would turn to advisers for help with financial matters, according to a new report, but what makes them tick? Find out...

Financial PR agency MRM's third annual Young Money report, "Generation A: From Austerity to Aspiration", asked 1,000 18-25 year-olds (Generation A) how they cope with pensions, benefits, advice, saving, spending and investing. The study found young people are willing to engage with financial services products - even have a fair understanding of them - but their pockets often preclude them from doing so. So what defines Generation A? 1 Added extra Nearly a third (30%) of young people would go to a financial adviser for help with their financial affairs, MRM found. However family...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Adviser, Talks event: How to grow your advice firm in an increasingly competitive market

Adviser, Talks event: How to grow your advice firm in an increasingly competitive market

REGISTER NOW FOR ADVISER, TALKS... 16th JULY AT 1PM

Professional Adviser
clock 26 June 2026 • 1 min read
Scaling Smarter: Unlocking Growth in a Changing Advice Market

Scaling Smarter: Unlocking Growth in a Changing Advice Market

Join us for an exclusive webinar exploring how advice firms can unlock growth by adapting to the evolving needs of clients, without compromising on quality or profitability.

Professional Adviser
clock 05 January 2026 • 1 min read
Partner Insight: Advised baby boomers are more retirement ready

Partner Insight: Advised baby boomers are more retirement ready

Vanguard research shows most UK baby boomers are not on track to meet spending needs in retirement.

Georgina Yarwood and Warwick Bloore, Vanguard, Europe
clock 09 December 2025 • 9 min read