Smaller rivals beat platform giants in profitability league table

When we first published the Platform Profitability Guide last year, some in the industry though we were barking mad. But the events of the last 12 months have highlighted why advisers should place profitability front and centre of their platform selection and due diligence. We've been arguing for some time that assets under administration (AUA) is a superficial way for advisers to judge how well a platform is doing. Growth in assets must translate into bottom-line profit or it's futile. There's so much emphasis in the platform sector on gathering and growing assets that bottom l...