Why the writing is on the wall for the fund factsheet

Communicate smarter not harder

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The writing is on the wall for the fund factsheet (and it's about time), writes Jeremy Mugridge. Here he explains how smarter communication will boost advice engagement

A discussion paper from the Financial Conduct Authority (FCA) has been published that has the potential to become a game-changer for those providing financial advice and most importantly for those receiving it. The paper, Smarter Consumer Communication, is designed to spark debate about how the financial services industry can deliver information to consumers in smarter, more effective ways and this is great news for both financial advisers and their clients. Having recently spent some time interacting with the FCA's Innovation Hub, I know just how serious the regulator is about improv...

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