Is your social media strategy up to scratch?

I admit it, I am a bit of a football fan. So this summer was a disappointment from an England perspective but nevertheless a good season for the noble game. I was gobsmacked by the viewing stats for the recent England v Norway game: more than double watched The Great British Bake Off on BBC One than the football! That figure is even greater if you factor in those who will watch it later on catch-up (estimated to be another two million). This is powerful stuff from an online perspective. It reinforces the view that people are interacting with life in a very different way to the way the...